International Academy of Design & Technology Students Win Addy® Awards

May 15, 2008

ORLANDO, FL-Three students from the International Academy of Design & Technology's Orlando campus have won prestigious Gold Student ADDY awards at the district level from the American Advertising Federation. The students, Roxana Carrion, Ariel Flores, and Dottie Kaufman are all Graphic Design students at the Academy in Orlando. The Student ADDY Awards is a creative competition and sub-category of the National ADDY Awards competition. Winning entries at the district level move up to the regional and then national judging levels.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. The first tier consists of local competitions. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.

Carrion's entry was a logo created for a fictional perfume. According to the senior Computer Graphics student, the sophisticated logo was designed to be "flirty and sweet at the same time" by featuring soft curves and imagery contradicted with devilish features. Flores won her Gold by designing a cover layout for Mélange magazine. Her illustration features artwork entitled "Ghost Girl" by acclaimed artist Mark Ryden. Kaufman's award was presented for a self-promotional stationary package. Components of the package include letterhead, lined envelopes and a unique "swatch book brochure," secured by a swivel grommet in one corner, containing a business card and images of her design work.

According to Ian Gill, President of the Academy's Orlando campus, "we are very proud of the caliber of work these students have produced. To receive this sort of recognition is a testament to their creativity and dedication to their craft. Certainly, it will also benefit them as they pursue careers in their given fields. On behalf of their school and their instructors, we wish them the best of luck as they now move on to compete at the national level."

With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

The International Academy of Design & Technology is committed to helping students reach their professional goals. The college offers career-oriented degree programs in Fashion Design & Merchandising, Interior Design, Computer Graphics, Multimedia Design, Game Design & Development, and Marketing & Advertising. Since the Orlando campus opened in 1984, the Academy has established itself as an innovative design college providing an education that brings today's technologies into the classroom. The Academy is accredited by the Accrediting Council for Independent Colleges and Schools. For more information about the Academy, call 407.888.5953 or visit