Collaborative Experiment Leads to Student Advancement
April 10, 2006
International Academy of Design and Technology student lands coveted position with design firm Iconix Inc, a key creative source for General Motors
Troy, Mich. For three consecutive terms, the Visual Communication students at the International Academy of Design and Technology (IADT) in Michigan have had the unique opportunity to develop branded press materials for corporate giant General Motors (GM).
The intent of the global branding project was to provide GM with fresh ideas for branded press materials created by IADT students, while offering IADT students the opportunity to receive professional critiques through a challenging, real-world design exercise. At the end of each term, students have presented their design concepts to Peter Ternes, Director of Global Media Material for GM, and to some of GM's media contractors.
Robert C. Evans, President of Iconix Inc, was one of the media contractors Ternes had brought to the students' presentations. Evans, impressed with the talent demonstrated by the students' projects, decided to search for an IADT student he could hire. Working with the assistance of Peter Schade, Program Chair of Visual Communication at IADT, Evans found the IADT student that would be perfect for the job.
"When I reviewed Kristy DeSantes' portfolio, I knew our search was over," said Evans. "The thought process behind her designs was at a much higher level than what you'd expect from a college student."
DeSantes, now employed by Iconix Inc, is set to graduate from IADT in December of 2006 with a Bachelor of Fine Arts degree in Visual Communication. This spring, DeSantes will be working with her classmates on the fourth set of GM global branding projects. She is looking forward to having her new boss critique the project.
The International Academy of Design and Technology (IADT) was originally founded in Chicago in 1977. IADT-Detroit was established in April 2003 to help Michigan students develop their skills and abilities needed for success in the fields of Fashion Design, Game Production, Interior Design, and Graphic Design. The career-oriented degree programs provide hands-on training and real-world insights, taught by industry professionals who work in the fields in which they teach.
For more information about IADT-Detroit, please call 248-457-2700 or visit www.iadtdetroit.com.