From Roadway to Runway, GM Cars Inspire Student Fashion

April 1, 2008

CHICAGO (April 1, 2008) – There'll be plenty of curb appeal at The International Academy of Design and Technology (IADT)'s annual spring fashion show, IMAGINE 2008, May 15, in Union Station's Great Hall. Among more than 100 original student designs showcased will be a unique collection of garments inspired by some of General Motors' hottest cars, including:

  • a sporty, "armor-like" ensemble emulating the rugged exterior of the Hummer HX Concept;
  • a sleek, one-shoulder cocktail dress reflecting the 3-door design of the Saturn Astra;
  • a jacket with a dramatic neckline reminiscent of the distinctive flared fender of the Pontiac G8 GT;
  • a sophisticated suit adapted from the curvaceous lines of the award-winning Chevrolet Malibu; and
  • a glamorous gown combining the classic beauty and powerful edge of the Saab 9-3 Turbo X.

Unique to the IADT show, the GM Student Design Competition, now in its sixth year, garnered more than 90 entries from the school's fashion design students. This year's five winning designers will receive scholarship money from GM, along with their coveted, featured slot in IMAGINE 2008.

Themed "Couture to the People," IMAGINE 2008 will be held at 8 p.m. on Thursday, May 15, in the Great Hall of Chicago 's Union Station, 210-225 S. Canal St. Tickets go on sale April 14 at the IADT Bookstore, 1 N. State St., 5th floor. Prices are $40 for the general public, and $10 for current IADT students.

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About the Academy
The Academy, founded in the 1970s with a single location, is a vibrant and growing college committed to providing a design education that delivers today's technology into the classroom, and tomorrow's creative professionals into the workforce. Today, the Academy has 10 locations and continues to grow. The International Academy of Design and Technology is accredited by the Accrediting Council for Independent Colleges and Schools to award associate, bachelor's, and master's degrees. The Accrediting Council for Independent Colleges and Schools is listed as a nationally recognized accrediting agency by the United States Department of Education and is also recognized by the Council for Higher Education Accreditation.

The Academy - Chicago location, established in 1978 and situated in the heart of Chicago's Loop, offers design and technology courses through its physical campus as well as through a virtual channel, the Academy-Online – the flexible way to earn a degree without the limitations of geography. Combining the technological expertise of IADT's sibling schools, major online universities that have provided an education to many thousands of satisfied alumni, with decades of its own experience delivering a design education that matters in the real-world, the Academy-Online provides an education that is both accessible and flexible, and that employers can trust.

About General Motors
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the gobal industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at