SEO Strategies For Beginners
September 30, 2013
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Search engine optimization (SEO) is essential if you are managing a blog or website, especially if you are in the game of e-commerce. By applying specific SEO strategies to your online presence, you increase the chances that your postings will appear at the top of the search engine results list. As more traffic is driven to your blog and more people read about your product or service, your rate of sales—as well as ad revenue—will increase.
If you're new to search engine optimization, here are some basics to get you started:
- Use keywords effectively. SEO strategies begin with a keyword that is placed throughout the content of your blog or website in such a way that it is likely to appear in search results. Include the keyword throughout an article and in the article's title, subheads and meta description—but make sure to avoid keyword stuffing.
You must prompt users to click on the link to go to your site. But how? Use keywords and descriptions that are the most relevant to your product or service. Additionally, create content that directly targets the type of person or group most likely to make a purchase. The keyword should directly target your niche audience, so that means you really have to know—inside and out—who you are trying to reach.
Use a keyword tool like Google's Keyword Planner to see how many people are searching on specific keywords. This will help you choose a keyword or keyword phrase—and maybe even a secondary keyword—to use throughout your article and reach your target audience. For example, if you are selling lawnmowers, you may use keywords like "lawnmower", "lawn care", "grass cutting" and "landscape management." Adjectives or brand names can be used to distinguish your product from other items that may be returned in a search. In this case, consider using keywords like "Acme lawnmowers", "Acme affordable lawnmowers" and "Acme lawnmower features."
- Build links. By including links that drive traffic to outside sources as well as to your own internal content, not only will your blog receive more hits, but users will also be more likely to click around your blog or website to check things out.
How do you do this? Build URL links to other pages on your blog by linking keywords and keyword phrases. Keeping users on your domain for the longest amount of time possible is the name of the game here. Successful SEO strategies look for unique ways to achieve this. For example, if your goal is to sell barbecue grills, and you are writing a blog post about summer barbecue recipes, you might consider linking a keyword or keyword phrase to a previous post of yours about various types of barbecue sauces. This will keep users clicking around your blog, reading about everything surrounding barbecue grills, all while each post is driving home why your grills are worth a purchase.
- Write well and honestly. Your content has to be relevant to the product, as well as grammatically perfect. Avoid using run-ons, marketing speak or spammy jargon. Most people become annoyed when they can tell they are being sold something, so try to imagine how to introduce your product and service in a fun, smart way. Unique, grammatically correct content will help you do this, and your audience will appreciate you for it. If you need examples, check out successful blogs, like Time's 21 Most Successful bloggers of 2013.
Effective SEO strategies call for you to keep your blog entertaining, grammatically correct and packed with unique content. Don't let your blog sit there and stagnate! SEO can be a tedious process, but by dedicating just a few hours a week to updating your content, your blog is more likely to attract the readers you want.
By employing smart SEO strategies that grab attention, you'll increase traffic to your slice of the web and build your online competitiveness in no time.
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