Effective Online Marketing Using Twitter
September 9, 2013
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As an online marketing tool, Twitter has taken off, proving to be one of the mainstays of social media along with Facebook and MySpace. Now more than ever, people are using Twitter as an effective online marketing tool. It's simple to use and it's free of charge—very enticing in this age of increasing marketing costs outside of the realm of social media. Here is how you and your company can use Twitter to market with great success.
Twitter comes with a tool that allows you to search for certain keywords. At search.twitter.com, you can look for conversations that contain words that pertain to your business. For example, people might ask their followers if they can refer a good plumber. To capitalize on this, you can search "need a plumber" or "looking for a good plumber," which will return a list of tweets from users who are in need of plumbing services. This type of free online marketing is too good to ignore! Just reach out to these potential customers with a direct message. Let them know what type of services you offer and what they can expect from your business.
The best part of this feature is that you can search for tweets from a specific location, which is valuable if yours is a small, regional company. Local companies can use this technique to find new clients and grow their businesses in ways they couldn't have anticipated just five years ago.
Boost SEO With Frequent Tweets
The more you tweet, the more you'll show up on a user's newsfeed—it's as simple as that. It doesn't stop there, though. If you tweet early and often, your ranking on online search engines will increase dramatically. It's also important to use keywords often. This helps your SEO value go up as well.
The first thing you need to do, though, is create an effective Twitter handle. If possible, use the exact name of your company. This will help users find it on searches much more easily and it will increase the Google index. You can also set alerts in Google, which will help you monitor what people are saying about your company—or about your competition. In this way, Google and Twitter work together, and Google can be used to monitor the Twittersphere when you're not tweeting about your company directly.
Mix Up Link Headlines
One of the most effective ways to drive traffic to new blog posts is to mix up the headlines. Tweet a link to the same post multiple times, even a couple of dozen times! But each time that you do, you should use a different headline and different keywords. This is one of the most effective online marketing strategies Twitter offers. And because Twitter has an active audience around the clock, continual posting with different headlines is key.
By following these three easy steps, you'll ensure that Twitter maximizes the marketing potential of your company. It's not hard to do, and in only a few minutes each day you're certain to build a successful online marketing campaign.
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