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Internet Marketing: The Basics of E-Commerce

September 17, 2012 IADT Online, IADT General, Internet Marketing 0 Comments

Internet Marketing and EcommerceE-commerce can seem intimidating at first, but when it comes to Internet marketing, e-commerce is a major component. You may be surprised to learn that e-commerce is actually very similar to traditional commerce.

If you’re a beginner when it comes to Internet marketing, you’re going to want to master the basics of e-commerce. Use the tips below to get your foot in the door and to get a better grasp on the considerations involved in e-commerce.

  • E-commerce is similar to traditional brick-and-mortar stores – While you may be creating your storefront through the Internet, you still need to understand the basics. You need a business plan to find funding, your target market, finances, staffing and other resources.
  • You can’t just sell anything online – It’s important to evaluate whether your product is suitable for e-commerce. If you are selling an item that is very expensive to ship, it may not be a practical investment. Items that require a face-to-face sale are not going to make a practical e-commerce website.
  • Create an online storefront – To begin selling your products or services online, you need to create an online store. Your store will need a merchant account to process customer transactions, a secure server to ensure customers can shop safely, and an order form to help customers successfully make online purchases.
  • Create a website – This may seem obvious, but it’s going to be nearly impossible to market your products or services without having a compelling website. Your website will be a key component in helping your e-commerce storefront become successful.

While these are just the very basics involved in e-commerce, it should help you find a solid starting point. You may find the need to learn more about Internet marketing the deeper you dive into e-commerce. By finding a relevant Internet marketing degree program, you can learn the basics in a variety of key marketing strategies that can help you.


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