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How to Target Your Audience with Your Graphic Design Portfolio

September 6, 2012 IADT General, IADT Seattle, Graphic Design 0 Comments

Graphic Design Portfolio WorkCompiling graphic design portfolios can be stressful and complicated, since you want to make the best impression on the potential employer or client. But if you keep a few simple guidelines in mind, you can be on your way to portfolio success.

Research the Employer or Client

The more you know about the potential employer or client, the more you can impress them with your work. Research the company to find out what they do. This can help you figure out how your work applies to the company and, most importantly, what you can bring to the table. If you show that you are knowledgeable about their specific field and have something to offer through the examples in your portfolio, you can gain credibility.

Get Analytical

Based on what you find out about the company in your research, adjust your portfolio to your audience. This might seem difficult if you don’t have a wide range of work for your portfolio. Don’t be afraid to analyze your work, and the company’s, to find even the smallest similarities. Ask the following questions:

  • Why did you make the decisions you made in your designs?
  • What did you learn from designing each piece?
  • How can you apply these decisions and skills to the future employer or client?

Don’t Forget Why You’re There

Chances are you’re showing your portfolio to someone because graphic design is something you want to do. Be enthusiastic about your past, present, and future work. If you have a portfolio, you probably received training, so show off your knowledge. If you show enthusiasm for creativity while logically connecting your portfolio pieces to the company’s work, you can make a good impression. And remember, always use your best work.


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