Web Design Dos And Don'ts: The Top 10 Tips
October 9, 2013
• 0 Comments
With a few simple web design dos and don'ts, you can ensure that people stay on your website long enough to check out your content and actually follow your call to action. What's that? It's the action you want your visitors to take after reviewing your content—essentially the purpose of your site. Every time a visitor clicks the subscribe button, signs up for a newsletter or buys something on your site, that's an example of successful web design. Effective layout, images and color can encourage visitors to take action. Here are some tips to entice them.
- Do design your website around the content
Review your content and decide the best way to present the information. What kinds of images will work best? How much text is necessary? What type of layout will broadcast your message? Let the content—the images and text—dictate the layout to make your website flow better.
- Don't fill the entire page with images
Although images do attract attention, using too many of them may not get your website the attention you want. To be effective, your site must use a combination of images and text. Text is generally necessary for search engine optimization (SEO); this helps your site appear more often in search results because search engines scan websites for text-based content. Simply use good judgment—if you are designing a photography website, this rule of thumb may not apply.
- Do keep it simple
Use a clean layout and avoid clutter. Create another page if you need more space. If you keep it simple, the important information will stand out where your visitor can easily find it. That, in turn, draws more attention to your call to action.
- Don't use tons of text
Remember it's a website, not a dissertation! Keep your paragraphs short and concise. Your information should be easily accessible, and if you overwhelm visitors with blocks of text they may just leave your page.
- Do link your logo to the homepage
Make it easy for your visitors to navigate your site—a logo link on every page will help visitors get back to the homepage without searching for it.
- Don't use too many different fonts
Too many fonts on a page leads to chaos. Stick to a few fonts and designate each for a particular use. For instance, use a bold font for heads. Use another font for regular text.
- Do use color to guide visitors
If your website is mostly neutral, use a pop of color to draw your visitor's attention to the subscribe button, or use bold colors for headers you really want visitors to read.
- Don't hide your important information
Make sure the content you want visitors to see is clearly visible. Don't make them hunt for it. Also, put links to your important content in the navigation bar and links to the less important information in the footer at the bottom of the page.
- Do put content "above the fold"
Keep your most important information at the top of the page so visitors don't need to scroll in search of it. Because they might not.
- Do create an experience
Use your images, text and maybe even a few plug-ins to create a memorable experience for your visitors. Simply creating an interesting web design and presenting your content in a creative way can be enough to make a visitor want to visit your site over and over again.
Image Source: Flickr