Powerful Personal Branding: How A New Breed Of Students Is Embracing Technology
October 10, 2013
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What's the first thing that most potential employers will do when you apply for a job? They'll Google you.
In this age of social media, your personal brand is hugely important, and media arts professionals and students are increasingly embracing technology to create powerful brands for themselves. Let's look at the top 10 ways of leveraging your online personal branding and showcasing your design, technology and media arts experience to the business world while remaining true to your core values.
1. Google Your Own Name
You are what Google says you are! First impressions count and no matter what your qualifications or talents are, whatever pops up in the top results on a Google search for your name is your official personal branding, whether or not this reflects the real you.
The worst thing is to have something negative pop up, but being invisible—with no hits—isn't good either.
2. Stand Out From the Crowd
It's never too early in your career to start crafting your personal brand. There is so much competition now so it's crucial to see what makes you unique and then to sell this to stand out. Your travel experiences, languages or volunteer work all say something about you. And don't be shy about including your photograph.
3. Get Tapping!
Job seekers should be using social media to learn, broadcast and connect. Update your social media accounts at least once a week. Online communities are a great place to start.
4. Officially Endorsed By ...
Collect references. Internships you had in college and part-time jobs are the perfect start. Colleagues and managers will be delighted to endorse you—if they feel you've earned it!
5. Look Around ... Your Network Is Right in Front of You!
The people that you know, including family friends, past employers, coaches or teachers are all part of a great core professional network that you can use to your advantage.
6. "Download" Some Mentor Experience
Build your confidence by having meaningful conversations—downloads—with people you admire, both personally and professionally. A mentor can help you to navigate the world of industry.
7. Look Online and Get Reading
To be industry current, the best thing young job seekers can do is to pay close attention to what's happening online and in the latest publications. Who's hot in the industry and who's not? Get reading!
8. Spring Clean Your Social Network
In this new era of transparency, employers have access to a huge amount of information about us. Use this to your advantage. Scrutinize your Twitter, Facebook and LinkedIn profiles and updates. Deactivate or remove all unprofessional content and embarrassing selfies!
9. Own Your Own Name
Your name is key to your personal brand. Reserve your name and social media handles on Twitter, Facebook, About Me, LinkedIn and other networks.
10. Walk the Talk
What appears online needs to reflect your very best personal and professional characteristics. But always be authentic.
Photo Credit: Morguefile