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Create a Logo and Submit It

October 3, 2011 IADT General, IADT San Antonio, IADT Alumni, Graphic Design 0 Comments

Create A LogoJenni Klein, graphic design instructor at IADT-San Antonio, shares some advice on making the most of crowdsourced graphic design sites.

Online graphic design sites were started to help companies large and small access creative talent and to allow graphic artists access to compete for various projects.

Joining and posting submissions online greatly increases the exposure and opportunities for graphic designers. Graphic designers can post submissions for logo design, web design, company names, product names, copywriting and advertising.  Each project is described in detail, with parameters, outlines and the date when the company will make a decision on all designs submitted. 

The online sites provide many benefits, from free legal contract generation for each transaction to watermarking to a feedback rating system. These help create a safe environment for companies with graphic needs as well as the graphic artists competing for the bid.

When companies posts projects, they decide the amount they will award for the designs chosen. They charge a listing fee plus a percentage commission for hosting the project. The companies that post their projects have the opportunity of working with one or two designers and choosing from several designs, and the artists have the opportunity to submit and compete for high-profile projects.

A great idea can come from anywhere, and the online format and competitions make it possible for a graphic designer to get great exposure and learn to see which submissions really answer the marketing needs of each particular project. Furthermore, the online competitive format makes geography and title irrelevant and allows new creative artists to compete with equal opportunity to succeed.

As there is no guarantee that a submission will win, it is good to attempt projects that take less time to produce, and  a logo project is exactly this type of project. If you submit and do not get chosen, you will not have lost too much time in creating it.

There are higher risks spending too much time on a project for which there is no guarantee of payment or having the design chosen.  An artist who decides to take on a webpage or a multi-page project  is running this risk, as these are more complicated projects with various parameters.  For these kinds of projects, it is best to be able to work directly with the client and have a good amount of back and forth interaction, as well as a contractual agreement, before starting.

Some sites to explore:

Designcrowd.com
Elance.com
Crowdspring.com

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