How to Monitor Your Website Traffic: 4 Top Tools for a Winning Website
December 13, 2013
•IADT General, Internet Marketing
• 0 Comments
Whatever your business goals are, knowing how to monitor your website traffic is a key skill that will give you unrivaled powerful insight and set you apart in design or technology. It will shine a light on which campaigns are really driving visits and sales.
But what are the best tools available in business right now? Here are four of the top tools from the many options available.
1. Google Analytics
Google Analytics enables businesses to see the how they are performing by giving detailed statistics on their websites and social tools, including videos. This also includes mobile devices like tablets and smartphones. Businesses will be able to serve current customers better and win new ones by getting to know audiences and tracing the customer path.
Some types of people are simply more valuable to a business. Google Analytics helps to ascertain who they are and then profile these people with tools like In-Page Analytics. This lets users make a visual assessment of how visitors interact with their pages, learn what customers are looking for and then tailor marketing activities more strategically.
But how does it work? The first step is to visit the Google Analytics website to sign up for a new account and follow the on-screen instructions.
2. Google AdWords
Google AdWords is different from traditional forms of advertising and is an important consideration if you are serious about figuring out how to monitor your website traffic. It doesn't come with price lists or rate cards—the pricing model relies on a cost-per-click (CPC)-based auction. A company begins by choosing a daily budget that can be changed at any time. There is no minimum spend or contract.
Google Adwords is a good measurement tool because there is no charge to a business when their ad is displayed. They are only charged when someone clicks on their ad to go to their website. If there are no clicks, then there is no charge.
An automated auction system is used by Google to set cost-per-click prices. Potential advertisers then specify the maximum amount (max CPC bid) that they are prepared to pay for each click. Then the bidding process starts, and the results will determine where they appear in search results. The more relevant ads are rewarded by AdWords with higher positions.
3. Alexa - The Web Information Company
Alexa.com is another good choice if you are looking for detailed statistics and learning how to monitor your website traffic. The California-based subsidiary of Amazon provides traffic data, global rankings and more on 30 million websites.
There are basic packages available for companies that are starting out that are suitable for sites with up to 10 million page views per month. Then there are more detailed resources available from Alexa for deeper analysis.
In any website traffic measurement plan, it is extremely important to keep an eye on your competitors, so with that in mind, Alexa also has a facility to allow an easy comparison with other websites. Company owners can check the top performers in their category and compare their own site to competitors' sites.
Compete.com is another good resource for monitoring website statistics and is a web traffic analysis service. It measures the top 1 million websites and can provide information on the numbers of U.S. visitors to each of these sites. It also provides insights into the online behavior of millions of consumers.
It can be quick to get started with this measurement tool by going to Compete.com. There is a very easy-to-navigate interface immediately available. The data is well presented and easy to understand, so it is another top option for companies serious about measuring performance.
Whichever you choose, any of these four top tools will set you on the path to a winning website! Why wait? Start monitoring your website traffic now.
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