Can You Make The Graphic Design Logo Bigger? Satisy Clients Without Compromising On Good Design
December 18, 2013
•IADT General, Graphic Design
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The perennial and sometimes frustrating question—Can you make the graphic design logo bigger?—is one that all graphic designers will inevitably face in the early stages of their careers. Client management is one of the key skills that every up-and-coming graphic designer needs to learn about when breaking into the marketplace.
Here are five tips to ensure that your design process will create successful and effective design solutions that satisfy both the client and you, the designer.
1. Start with a clear brief
A clear brief guides the design process, whether the project is a new graphic design logo as part of a full rebrand or a one-off project. If the client needs help with the brief, it's a good idea to supply them with a template that includes room for them to set out their expectations, target audience, style guide and any definite do nots. It's not unusual for a designer and client to write a brief together. This can actually be a good starting point for good client management. Getting your client to write down specific goals means that you are more likely to create a design that they will be happy with.
2. Be Clear on the Deadline
Rushing the design process may lead to unsatisfied clients so it's really important to ensure that all deadlines are realistic. Even more important, build in extra time to account for client input and modifications. Explain that "just one more tweak" requested at the end of a design process may not be that simple and can actually mean hours of extra work.
3. Research Thoroughly
Ask your client what they like about their current identity materials and what they are unhappy with. This will give you insight into their preferences and can prevent you from wasting time designing features your clients will probably reject.
4. Manage Expectations
Manage client expectations from the outset. Find out from the client what they expect the new design to achieve. For example, is it a complete rebrand or is it merely a freshening up of an existing look? Is the plan to improve their ecommerce sales targets? You need to know. Help the client during the design process by organizing regular meetings and keeping the lines of communications open.
5. Design with a Purpose
Teach your clients the benefits of certain design decisions by showing them research. Use vocabulary that your client will understand and show them examples of successful assignments. And be confident about your decision-making process. Be respectful, but design with a purpose.
Follow these tips and you're sure to satisfy clients without compromising on good design.
Photo Credit: Morguefile