Blog Hosting Off Your Domain
December 19, 2013
•IADT General, Web Design and Development
• 0 Comments
Blog hosting off of your website's domain is a great way to generate increased levels of traffic and visibility of your product or service. For those new to Internet marketing strategies, employing this method can target demographics outside of your web space and then bring them in and introduce them to your website. While hosting a blog on your website is a great way to better connect with customers and other potential clients, hosting somewhere else that links back to your website will increase your visibility across the web.
Get PR Space
Sign up for a blog from another domain—this could be anything from a Wordpress or Blogspot blog to a site that will host PR content that will link back to your website for a low monthly or yearly fee. For example, if a user types in a search query that more generally matches the public relations content you have hosted elsewhere on the web, he will be directed there, and then ultimately to your website. If the user searches for something more detailed, your website's blog may return in the results, and he will go there directly. But without blog hosting outside of your domain, users will have a harder time finding your website in the first scenario.
Remember the importance of leaving relevant comments on other blogs. This will maximize your visibility across the web. A comment left on another relevant blog's page will place a link to your website that isn't in your domain or your PR space. Why is this important? If a user ends up on someone else's blog, and you have commented on that blog with a link to your website, then the likelihood that you attract this user increases. Essentially, leaving links in as many places as you can will increase your footprint across the web. However, make sure you avoid spamming, and always leave comments relevant to the subject matter.
Consider Different Methods
Blog hosting elsewhere means that you can choose a variety of methods to traffic users to your website. For example, if you run a website that sells lawnmowers, you may want to start a blog elsewhere about lawn care or landscape design that reviews a few of the best lawnmowers on the market. You might think that you would place your lawnmower as the No.1 spot, but users will quickly catch on. So, what should you do? Be honest. If Acme Lawnmowers dominates the market, state why most people go to them. Then, explain why your brand of lawnmower is the best alternative or why people should check them out. Leave your links here, and people will eventually wind up at your website. From here, you have a captured audience that are likely to make a purchase.
Blog hosting is a great way to generate traffic from parts of the web that might not normally seek out your specific product or service—especially if you are not listed at the top of search engine results. By employing this strategy, you can ensure traffic increases to your corner of the web, significantly increasing the chances that you boost sales and grow your pool of potential customers.