6 Logo Design Tips for Creating the Perfect Logo
December 13, 2013
•IADT General, Graphic Design
• 0 Comments
If you are looking for logo design tips, then you probably understand that logo creation requires more than just a symbol and a business name. Designers must consider the company, the message and audience, and then design a logo representative of all three.
Tip #1: Research
Research everything—all aspects of the company. Explore the belief systems of a company's users— its customers—and company culture to understand the psyche of the people attracted to the company and its products. For instance, examine the target market of a high-end innovative blender company. One end of the target market might be health-conscious people with a love for organic food, while the other end might be restaurant chefs. Next, consider the products themselves. Interact with them. Use them. Conduct user research. Examine how the products affect everyday life. Do they make life easier? Last, consider both the company culture and pop culture. Was the company founded on principles of an organic lifestyle or high-end technology? Incorporate the most pertinent principles into the final logo design. Research and exploration leads to further understanding of the principles that will be incorporated in the logo.
Tip #2: Create a Problem Statement
Research is one of the most effective logo design tips because not only does it give you some insight into the company, but it helps you create a problem statement. Although it may seem trivial, creating a problem statement gives you a goal to work toward. For example, if you want to incorporate health, wellness and technology into the design, include it in the problem statement and look for solutions that explore all these aspects.
Tip # 3: Incorporate Uniqueness
A logo wouldn't be effective if it wasn't distinctive. It shouldn't look just like another company's logo, especially one in the same industry. A logo should set itself apart from others, so don't be afraid to incorporate unique characteristics and traits into the logo design. Also, uniqueness is a lawsuit deterrent because it saves companies from litigation for duplication of another company's logo. Nevertheless, the biggest impact of uniqueness is memorability. A logo that is unique won't be forgotten.
Tip #4 : Metaphors
Metaphors are a way of communicating with others quickly. They are a way of coding entire stories or lots of information with just a few simple terms or images. Incorporate images that are meaningful to the collective. For instance, consider the meaning of a butterfly. Butterflies often refer to beauty or transformation, so a logo depicting these ideals might be improved by the addition of a butterfly— if it supports the aesthetic. Most of all use metaphors that the people—the customers and target audience—will understand. Be clever.
Tip #5: Simplicity
Clutter is distracting and confuses people. Simplify your designs to its basic elements. Use abstractions if necessary to create a logo that is clear and simple.
Tip #6: Thumbnails
Before you jump right into Adobe Illustrator and Photoshop to create your designs, do lots of thumbnail drawings. Working out a variety of designs on paper not only helps you to explore a number of designs quickly, but it's a time-saver.
Photo Credit: Wikimedia Commons