5 Internet Myths Debunked: How to Jump-start a Lagging Internet Marketing Campaign
December 17, 2013
•IADT General, Internet Marketing
• 0 Comments
If you feel like you're chasing your tail trying to improve your online marketing campaign, one of the many Internet myths is probably leading you astray. Although all marketing techniques are a bit of a gamble and trial and error, Internet marketing should be just as effective—if not more effective—than traditional marketing techniques. Debunking these five Internet myths can help get your Internet marketing strategy in order.
1. Just Get to the Top of the Search Engine Results
Although getting to the top of search results is definitely an accomplishment, it won't necessarily bring more traffic to your website. Why? It depends upon the keyword. If your site is ranked at the top of search results for an unpopular keyword such as "Sam's Candy," and very few are searching it, then ranking high on that keyword won't drive traffic to your website. However, if your site is ranking high for a popular keyword such as "gourmet candy," then more traffic is likely. Remember, keyword research is necessary. If your keyword is too popular, your web page will get lost among thousands of others when it's searched, and you won't receive good traffic.
2. Build Your Site to Be Compatible with Google
Since Google is the most popular search engine, it certainly makes sense to build your website to rank high in Google results. But it won't necessarily drive more traffic to your site. Google changes its rules for PageRank and search result rankings fairly often, and only Google knows the standards. Determining the rules for Google's standards is guesswork—so don't bother. What's more? If your website is solely built for Google, every time Google changes its ranking system, the traffic to your site changes. Inconsistency in your Web traffic is bad for business. So, incorporate other Internet marketing techniques that drive traffic to your site independent of Google.
3. Email Marketing Is Over
If you want to take control of your Internet sales and Web traffic, building an email list is one of the best methods. With a legitimate opt-in email list, you'll have subscribers who want to hear from you. They'll be less likely to delete your emails and more likely to read them and click through to other content on your website. Carefully building an email list takes time, but it creates an instant audience for your message. You'll stop feeling like your emails are being sent into the void.
4. More Traffic Equals More Money
Statistically, driving more traffic to your website increases the odds that your sales will increase—more traffic equals more potential sales—but it doesn't necessarily signify an increase. Even if your site is receiving more traffic, it's unlikely to convert if the traffic isn't from your target audience. For instance, if the people driven to your site are looking for sneakers but your site only sells high heels, then your traffic is unlikely to convert into sales even if you have plenty of traffic. Only targeted traffic is likely to lead to more sales.
5. Use Keywords Frequently
One of the most popular Internet myths is to plug keywords into your content several times to increase search engine rankings. But "keyword stuffing"—placing keywords into your content too frequently—won't increase your chances of getting a higher website ranking. It actually decreases it. Search engines such as Google program their Web robots to lower the rankings of sites "stuffing" keywords. No one knows Google's exact rule for keyword usage. However, on average, keywords can be used about 2 to 3 percent of the total word count or about one time per 100 words without keyword stuffing.
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