How to Use Visual Advertising in Your Internet Marketing Strategy
October 24, 2011
•IADT Online, IADT General, Internet Marketing
• 0 Comments
The internet marketing industry is constantly changing, and professionals are continually coming up with new ways to make an impact.
When developing an Internet marketing strategy, there are many factors to take into consideration. Keyword focus, page structure, calls to action, and persuasive copy are just a few. In addition, the proper visual advertising must be in place in order to convince searchers to buy.
Why is visual advertising important in Internet marketing?
When people search on the Internet they are bombarded with information. In order to stand out in that kind of atmosphere, you have to present something that grabs the consumer’s attention.
By combining the basic tactics of visual advertising and Internet marketing, you can create Web pages that attract attention and guide the reader to take a specific action. In other words, your marketing tactics can turn an Internet searcher into a customer.
Where to Implement Visual Advertising on a Web Page
When creating Web pages for a company, the principles of visual advertising must be taken into consideration. Some of visual elements you want to have on every page include:
- Company logo and mission statement/tagline
- Prominently displayed contact information
- Highlighted call(s) to action
- An image that gives life to the copy
- Clearly structured navigation
- A visually pleasing layout
- Good use of color
All of these elements need to be put together in an attractive way that is pleasing to your users. You want to guide their eyes to the most important parts of the page and make it easy for them to get the information they want. Yes, you are going to be doing some of this with well-structured writing, but the rest of it requires solid visual advertising.
If this kind of work sounds interesting, you may want to consider enrolling an Internet marketing training program. You can learn the basics of this dynamic industry and start gaining an understanding of how an effective Internet campaign is run.
Once you graduate with an Internet marketing degree, there are a variety of career opportunities available to you. You can take advantage of everything this industry has to offer by enrolling in a program that focuses on the skills you need to pursue success.
This article is presented by IADT-Online. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program from IADT-Online.