The Basics of Search Engine Optimization
May 30, 2013
•IADT General, IADT San Antonio
• 0 Comments
Due to updates and regulations made by search engines in recent years, there are no short cuts to search engine optimization. Websites must contain quality content that’s relevant to the page’s purpose and the users’ searches. Only then can they rank higher on the SERPs (search engine results pages).
Search engines now have the capability to differentiate good content from bad content. They know that good content takes time to write. It doesn't contain too many links, keyword phrases or forced titles. Instead, quality content has the following:
- Titles and content that are relevant to each other and natural
- Writing that gives an audience what it’s looking for
- Credibility through authorship and social media popularity
If you want to create quality content, you have to put in the time. Do research on the topic and your audience, actively share pages, and establish yourself as an industry leader.
While quality content requires you to write for the audience more than the search engine, there are a few technical SEO practices that help you rank:
- Meta content
For users to get to your website, your page has to contain content relevant to their searches. This comes in the form of keywords, which are popular phrases you can insert in your content to help it rank for that search phrase. Webpages that include them a couple of times in their content and titles usually rank higher. Internet marketing professionals should also include keywords in linked text and the meta content (the title and description that shows up on the SERPs). Be sure to limit use of keywords to a few, as many keywords and unnatural titles can backfire and make a webpage rank lower.