3 Tips For Balancing Your Responsibilities In Fashion Merchandising
May 1, 2013
•Fashion Design and Merchandising, Fashion Design, IADT General
• 0 Comments
Fashion merchandising is a demanding field. Fashion is constantly changing, and if you become a fashion merchandising student, you must learn to juggle many responsibilities to keep up with the trends.
In the merchandising field, an individual in the field may be expected to be involved in manufacturing, buying, promoting and selling. Manufacturing requires an individual to be familiar with clothing construction and various types of fabric. An individual may be responsible for knowing target market and price points. Buying includes trend analysis and forecasting so that you can invest in fashion items for stores. An individual may also be responsible for promoting and selling designers’ lines to stores.
These responsibilities are pivotal for the role of a fashion merchandiser. Yet they include a lot of work and a person must be able to balance all of these tasks. Consider these three important tips for balancing responsibilities:
Work Directly with Stores
Working directly with buyers in their stores allows the opportunity to accomplish many tasks simultaneously. As designer’s line is promoted and buyers are persuaded to invest in the products, professionals can show the store how the store can utilize its space to advertise these pieces. Proposing ways to create displays and showcase merchandise shows the buyers how the designer’s line can fit with the fashion items they have already invested in. This can persuade the buyers to invest.
Though it may be tempting to pitch sales over the Internet in today’s technology-driven world, conducting business face-to-face is more effective. Working directly with buyers allows an individual to form connections and develop your contacts. Use these connections to network. This may increase a person’s productivity, success rate and skills as a liaison between the designer and the buyer.
Utilize Time Management Skills
With so many responsibilities, it may be difficult to decide where to start. Especially if working with multiple buyers, a professional may be juggling different accounts that are in different phases. For example, a person may be trying to sell a line to one buyer but already be working on in-store displays with another buyer. Managing these accounts simultaneously can be hectic.
The individual must be organized. Outline your work days beforehand so you know exactly what you have to accomplish each day. This can make your to-do lists feel more realistic and, as you cross off tasks throughout the day, you may feel a sense of accomplishment.
These outlines can be logged in a planner, which is a great investment for a merchandiser. You may be required to meet with different buyers and clients throughout the day. Scheduling those and keeping track of them in a planner can keep you on task and on time.
Research Your Customer
Fashion designers typically design for a certain audience. Fashion merchandisers are expected to target that audience to maximize sales.
Know this customer inside and out. Spending some time researching can allow you to know general background information on the targeted customer, including: socioeconomic factors (which can help you set price points), age, and other brands the customer might be expected to be interested in. You can focus on buyers whose stores and audience aligns with your target customer.
Knowing these details can save you time.
*This is a general interest article and not based on any specific school, or the experience of our graduates.