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How Infographics are Used in Internet Marketing

May 2, 2012 IADT Online, Internet Marketing 0 Comments

Internet MarketingInformation graphics, or infographics, are a creative way to convey information with words and eye-catching images. Infographics can be very important and vital to a marketing campaign, giving businesses a significant boost when used properly.

Infographics typically convey complex concepts using icons, figures, or graphs to help users process the information communicated. Good information design will help users understand the information conveyed through reading and seeing.

In Internet marketing, infographics are used to take arguments or data that may seem abstract and render them in a way that’s more accessible to a reader using creative techniques. Bright, vivid colors and concepts can be used to create fun and easily interpreted information. Once good recognition is established, people will be able to see a symbol and automatically relate to its intended meaning.

The infographic is a very useful tool in Internet marketing. Marketers or companies who use infographics can gain customer recognition on their websites as well as other web pages where they have information posted. Good infographics can also be used as a “click through” device, leading people to click on the infographic to find out more information or possibly even make purchases from the company.

Infographics can also be a part of a complete marketing campaign and lead customers back to a particular website. Good infographics will grab the attention of the user or customer as well as keep a particular concept or idea ingrained in a person’s mind.

In the end, infographics can help build a company’s brand. To learn other Internet marketing principles and techniques, consider enrolling in an Internet marketing degree program.

This article is presented by IADT-Online. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program from IADT-Online.

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