How to Design Clothes that Sell
March 23, 2012
•IADT Detroit, Fashion Design
• 0 Comments
Fashion designers can find it both personally and professionally rewarding to design beautiful clothing. But it can be just as rewarding to craft garments that the public loves.
The trick to designing hot garments is to balance your own creative vision with the wants and needs of your customers. If you want to boost your company’s sales or read up on tips for making your clothing more marketable, check out these four key principles that every fashion merchandiser should know.
Keep an Eye on the Next Season
When you design garments for mass reproduction, they aren’t likely to be ready for public sales during the current fashion season. That’s why it’s crucial for you to use your natural taste and your in-depth knowledge of the fashion world to keep up on the latest trends. Attend fashion shows and other events to determine what’s hot now and what’s likely to be popular in the next six months. If bold prints are popular in the spring season, how might they be used in the fall? Fashion design involves some risk-taking, but using your analysis and good judgment can help your sales success.
Clothes that Mix and Match
Separates, as opposed to coordinate pieces, are invaluable to contemporary ready-wear fashion, and designing separates is the best way to produce garments that can be worn over and over. The trick is choosing colors and fabrics that mix and match well with a variety of other pieces. For example, a silky blouse can be paired with a skirt for more formal occasions or dressed down with a pair of jeans for a night out.
Produce Clothing Staples
The most marketable garments are the ones that everyone needs. That frilly pink blouse you designed might be cute, but not everyone will need it, let alone like it. Go into the jeans business if you want to design clothes that will never go out of style, or produce a line of cardigans, sweaters, or hoodies. The frequency of wear for these staples may change with the seasons, but they can still be worn with countless outfits. Functionality is important here as well, so think about designs that can be worn in diverse settings and that will suit people of different heights and weights.
Stick to Flattering Colors
If you’re trying to boost sales, design items in the most universal colors, including rich reds, blues, greens, and violets. While color is often a matter of personal preference, it also depends on complexion. White and yellow look great on darker skin tones but can wash out the complexions of fair-skinned people. Just remember that most people are more likely to look good in—and choose—a middle-of-the-road blue hue rather than a very pale shade or robin’s egg blue.
Using solid colors means that your garments are easier to mix and match. Also, once you develop a great blouse design, you can have it produced in a variety of colors to suit the tastes of a wider range of customers. Finally, keep in mind that many shoppers gravitate toward black because it is a slimming color.
This article is presented by IADT-Detroit. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program from IADT-Detroit.