So What Is Internet Marketing?
June 10, 2011
•Career Tips & Resources, IADT General, IADT San Antonio, Internet Marketing
• 0 Comments
We recently added two new programs at IADT-San Antonio, Web Design and Development and Internet Marketing. While everyone has a pretty good handle of what the Web Design program is about, I routinely get asked the same question:
“What is Internet Marketing?”
Good question. Let me see if I can explain.
The concept of Internet Marketing is quite broad, and it is also known by different names: digital marketing, search engine marketing, online marketing or e-marketing. Internet Marketing combines both creative and technical aspects of working with the Internet, including design, development, advertising, marketing, and tracking results.
In short, Internet Marketing is the way that businesses develop relationships with customers over the Internet.
Marketing on the Internet includes a company’s website, whether that’s an e-commerce site or a site promoting a traditional business, and making sure it is optimized so it can be found among all the competition on the Internet.
But it’s not just the site. IM also covers banner ads that a company may run on other sites, advertising done through search engines like Google where sponsored links appear for relevant searches, the email marketing blasts we all get, plus how the company interacts with customers through social networks like Facebook, Twitter and Foursquare.
This kind of marketing can provide businesses a great return on their investments, with the ability to reach a huge number of potential customers at a fraction of the cost of traditional advertising venues like television, radio, newspapers and magazines. The Internet is a place where businesses can get immediate results. A viewer can respond to an advertisement or marketing pitch by directly clicking through to a site and purchasing a product or service.
Again, this is a major advantage over traditional marketing, where customers have to be enticed to drive to a store or otherwise make contact with the business. And because a user has to click or take some other action in response to an ad on the Internet, marketers in this field can quickly, thoroughly and inexpensively track results.
As businesses realize the advantages of marketing on the Internet, they are shifting more of their advertising budgets toward Internet Marketing. Traditional advertising and marketing firms are looking to add people who understand this area. Businesses that exclusively specialize in Internet Marketing are popping up everywhere. For students looking to be on the cutting edge of marketing, it is the place to be.
So what is the answer to the question?
With an estimated 2 billion Internet users worldwide - 28% of the human population - Internet Marketing is one of the hottest fields around and a great opportunity for an exciting, dynamic career.
-Paul Vaughn, Program Chair, IADT-San Antonio