Internet Marketing: How To Use Google Analytics
July 31, 2013
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Looking for online insights that matter?
Google Analytics promises just that. The data allows you to measure your sales and consumer conversions, as well as how visitors use your site and how they arrive there. That information can help you ensure they keep coming back.
“You’ll soon see how many hits you’re getting, where they come from, and where they go on your site. Above all else, by seeing your site’s progress, you’re much more likely to be motivated to keep improving your online presence,” advises John Nicholson of Marketade, an Internet marketing firm for small businesses.
As a student, you can learn how to use Google Analytics now. It can impact your approach to your Internet Marketing courses and projects. Learn what Google Analytics has to offer and how to get started:
What kind of analytics does Google offer?
Google Analytics is an easy-to-use reporting platform that allows you to decide what data you view. With these customization features, you can access a variety of analytical reports, including:
- Advertising Analytics: Allows you to see how well your social, mobile, search and display ads are working. You can also use this feature to link your website activity to your Internet Marketing campaigns. This can allow you to improve your advertising performance by accessing the success of your ads across different platforms.
- Content Analytics: These reports show you which parts of your websites are performing well. When you know which pages are popular, you can emphasize those across your marketing campaign. Additionally, if a page has a high bounce rate, you can focus on improving it.
- Conversion Analytics: Shows you how many customers your pages are attracting and how these customers are engaging with your website. If you are selling products from your page, this report can also show you how much you’re selling and what products are most popular.
- Mobile Analytics: Helps you measure the impact of mobile on your business and on your Internet Marketing campaign. Google Analytics also offers Software Development Kits for iOS and Android so that, if you are building applications, you can measure how many people are using those apps – and if they are impacting your business.
- Social Analytics: A report measuring the success of your social media programs. You can engage with customers across multiple social platforms. Perhaps more importantly, you can analyze how your customers are interacting with social features on your pages.
You can customize these analytical reports – using all of them or just a few, depending on your needs. Each could have an impact on your Internet Marketing campaign.
After you sign up for your free Google Analytics account, you can set up your account properties. These configurations affect how data appears in your reports. Remember that configurations differ for websites and mobile applications.
Next, set up your tracking code. The code is small and can be added to the bottom of your site’s pages. It will collect and send usage data to your Analytics account.
Google Analytics notes that you can track multiple properties in the same account, but each must be set up individually. If you are having trouble implementing Google Analytics, visit their Help page or talk to your program advisor.