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Welcome to the Creativity Meets Technology World Revolution

July 9, 2012 IADT General, IADT Online 0 Comments

James BennettThe intersection of creativity and technology is an exciting place to be, says IADT Dean of Online Education James Bennett in this guide to what he dubs the "Creativity Meets Technology World Revolution."

Popular culture assures us there are only a few things that can completely alter our world forever:

  • A catastrophic collision with a large asteroid
  • Some form of a zombie apocalypse
  • When creativity meets technology

While the first two might be self-explanatory, the last one could benefit from a little extrapolation … or at least, a brief outline of four flux points in the Creativity Meets Technology World Revolution.

1. Technology as the tool for creativity – This is the one most designers think about. The advent of the digital age changed everything for us, and now most of us do a large portion of our work on computers and other devices (I say “other devices” because although I am slightly embarrassed to admit it, two of my recent projects actually began on an iPhone. I couldn’t help myself – inspiration hit and the phone was all I had with me). Changes in technology not only affect how we produce work, but they can alter our creative process as well. Working on a cell phone is a good example … a few short years ago, it would have been on a bar napkin.

2. Technology as the vehicle for delivery of the creative product – This is the one most viewers think about. It wasn’t all that long ago that the product of a person’s creativity was delivered in the form of a physical object - and it required a great deal of effort to bring the object and the viewer together. Giant smoke-belching machines made things, armadas of trucks delivered magazines, patrons were lured to art galleries, etc. Now the Internet and wireless technology brings it all to the viewer no matter where they are.

3. Technology as the display for the creative product – This one might also be called “the media” since it is the form of the final product. The best way to define this concept is by example: Yesterday, we looked at cool stuff in the pages of an 8½-by- 11, glossy publication. Tomorrow, we will experience it in total immersive, high-def, 3D, THX, smell-a-vision (yes, I said smell-a-vision).

And here is the biggie everyone forgets …

4. Technology as the definer of reality – Believe it or not, technology changes our lives, our personal relationships, and even the way we think. For example:

  • Have you ever sent a text to someone in the same room with you?
  • When was the last time you tried to memorize a chunk of information rather than have some device “remember” it for you?
  • When was the last time you paid a travel agent to book your airline flight? Do you even know what a travel agent is?

Our creativity is in no way immune. In fact, there is a feedback loop between creativity and technology (e.g., ceativity produces innovations in technology, then technology allows for more creativity, then creativity produces more innovations in technology, etc.),  and that turns out to be a good thing.

Sounds like all we have left to worry about are the zombies and asteroids.

- James Bennett, Dean of Online Education


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