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The Types of Fashion Merchandising Careers

July 11, 2012 IADT General, IADT Seattle, Fashion Design and Merchandising 0 Comments

Fashion MerchandisingBecoming a designer is far from the only choice you have if you’re interested in pursuing opportunities in the fashion world. In fact, perhaps the largest segment of the fashion industry is fashion merchandising.

Fashion merchandising is a broad field that generally involves the buying and selling of products. In essence, fashion merchandising is fashion combined with business.

If you’re interested in fashion merchandising, you have the option to pursue one of the many facets of the field, which include promotion and manufacturing as well as buying and selling. Below, see some of the major job positions found within the fashion merchandising field.

  • Fashion Buyers—work for stores or chains of varying sizes, coordinating and negating with manufacturers to purchase goods for inventory
  • Assistant Buyers—additional buying positions are common in larger stores, in which the buying responsibilities are split up among a buying team. An assistant buyer reports to a buying manager or director and is responsible for certain types of buying and coordination
  • Fashion Coordinators—work to maintain a consistent fashion style or feel across the many departments of a large retailer
  • Fashion Marketers—conduct research, events, and promotions
  • Fashion Store Managers—oversee a store’s marketing, inventory, promotions, planning, policies, sales, and employee hiring and training
  • Fashion Merchandisers—analyze trend data to choose the best products for a store, assign prices to merchandise, and keep the inventory up to date
  • Fashion Sales Representatives—work for manufacturers to sell merchandise by coordinating with fashion merchandisers and buyers

All of these fashion merchandising careers require qualified candidates who have achieved an associate’s or bachelor’s degree in fashion merchandising or a related field. Effective professionals in fashion merchandising have great communication skills, a knack for organization and planning, and most importantly, a love for the fashion industry.


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