The Role of the Retail Merchandise Manager
July 26, 2012
•IADT Online, IADT General, Retail Merchandise Management
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Have you ever considered why merchandise is organized a certain way in a store? Or how the items got there in the first place? You probably haven’t, and not noticing anything wrong with the layout or inventory means that the retail merchandise manager of the store is doing a good job.
In the retail industry, the retail merchandise manager plays an integral role behind the scenes. A merchandise manager is responsible for making sure that a store is properly stocked, priced, and more. Below is a brief outline of how a retail merchandise manager fulfills his or her role.
Retail merchandise managers have to be savvy about the industry they work in. Part of their job includes reading and analyzing trend and sales reports. This helps retail merchandise managers decide what types of products to buy and how to price them.
Merchandise managers develop and maintain a number of contacts. These contacts include shipping companies and wholesalers who supply stores with large quantities of merchandise. Merchandise managers must have negotiation skills to get low prices on the items they buy so that they can sell them for a profit in the store.
Along with research and communication skills, retail merchandise managers use planning and organizational skills to ensure that merchandise arrives at a store on schedule and stays in stock. Managers also need to anticipate trends so that their sales strategies are aligned with customer buying needs at all times.
Marketing is an important facet of retail merchandise management because managers have to determine how to organize and often display merchandise in a store. Most importantly, they have to choose the types of merchandise that appeal to customers.
Retail merchandisers use their financial skills to correctly interpret sales reports, evaluate and monitor merchandise costs, negotiate contracts, and more.