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Unify Designs with Pure Design Elements

January 29, 2013 IADT Sacramento, IADT General, Graphic Design 0 Comments

Web Design ElementsWhen it comes to graphic design, it’s important to understand that bigger isn’t always better. It can be challenging to keep up with new trends, new technology and new ideas in the field. Especially when you have your head buried in 10 different projects at a time, it’s difficult to keep up with the constant changes.

While you should try your hardest to stay updated on industry trends and changes, it’s just as important to stick to the basics of graphic design.

What Are the Graphic Design Basics?

It might benefit you to pull out your old school books or pursue graphic design courses at a school near you. Whatever you can do to refresh your perspective in the field might benefit your designs.

Clear your mind and consider the possibilities for the pure elements of design:

  • Color – No matter how innovative your design is, if you don’t have a solid and consistent color scheme, you have nothing. Our eyes are naturally drawn to certain hues, values and intensities of color, so spend a little extra time ensuring that your color palette is intentional and effective.
  • Space – It’s important to effectively utilize both the positive and negative space in a graphic design project. Using proper scale and size can drastically improve your overall design and concept.
  • Line – Lines define the boundary of a shape. Use lines to draw the eye to your most important graphical elements and calls to action.
  • Shape – Shapes are intended to either enhance an object or point the viewer’s eye through and around your design.
  • Texture – When you are trying to balance the space in your graphic designs, texture can help add interest and dimension.

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