How to Build an Online Relationship with Customers
January 17, 2013
•IADT Las Vegas, IADT General, Internet Marketing
• 0 Comments
If you’re planning to start or are already in a business with an online presence, you’re faced with an interesting problem – Web users can find your business easier than ever before in history. But there are also plenty of scam sites and identity thieves out there. If you’re selling something that’s fairly expensive to purchase, then you have to help your customers overcome their initial distrust of buying online without meeting the seller face-to-face.
Trust is the big issue to deal with in online ventures, so building a relationship with current and potential customers is of great importance. There are many ways to do just that in the Internet marketing world.
Building Trust with Internet Marketing
When it comes to building trust and establishing an online relationship with customers, eliminate their fear of credit identity theft and being ripped-off with these strategies:
- Become a member of the Better Business Bureau and prominently display its logo at the top of your pages.
- Become a member of Angie’s List if you are a service-based business, and display that logo as well.
- Make sure your site is encryption protected, and display this information on your site near your form fields for credit card usage.
- Offer a Testimonials section on your site so interested parties can hear about the great service and security of your business.
In order to cultivate your online relationship with potential customers at all stages of the buying cycle, offer content marketing creations to let them get to know your business:
- An About Us section that tells your history and motivations for starting your business
- A Guarantee page that promises good service and quality products or money back
- A Photo Tour page that shows what your business looks like to those who never visit your brick-and-mortar location
Finally, creating a Forum section on your site where Web 2.0 standards can be used, visitors can make comments or ask questions, and you can reply to their queries. All of these pieces together can go a long way towards establishing rapport with your online customers.