Top 10 Ways to Create Attention-Grabbing Displays
January 6, 2011
•IADT San Antonio, Retail Merchandise Management
• 0 Comments
There is no reason to hire a professional window dresser when you have the creativity and skills to create one yourself. With a little business savvy and know-how you can create displays like the pros.
By focusing on specific items and being aware of competitors' window displays, you can maximize your chances of creating effective and eye-catching displays that will attract potential customers.
The top 10 ways to create attention-grabbing displays are:
- Lighting and Movement – Include abundant light sources to make your display stand out. Any moving parts that you can include are also a great way to get shoppers looking in the right direction.
- Special themes – Take advantage of holidays and major sales events in your store to merchandise your displays. Is summer approaching? Create a fun-filled display showcasing a sandy "beach" with splash toys and beachwear. Is winter on its way? Sleds, plush coats and skis could make an attractive window display.
- Props – Include props that correspond with your theme to create a cohesive and amusing display. It can show customers that you put in the extra effort to create something visually appealing.
- Keep it simple – Avoid trying to display too much merchandise to enhance the effectiveness of your window display.
- Color – Use vivid colors in your displays for an easy and dazzling way to attract potential customers.
- Fresh approach – Change your displays to keep them fresh so that customers are more likely to take notice and enter your store.
- Do something different – By trying to create a unique display using untraditional design elements, you can produce a work of art that people want to look at!
- Draperies/Fabrics – Use draperies and fabrics to create contrast in an otherwise bland display. Most window displays are plain, so fabrics are a wonderful way to add color.
- Think it out – Plan your display ahead of time so that you can brainstorm the most effective ways to market your merchandise to customers.
- Focus – Keep a strong focus on your goals to maximize your sales. Display items you need to sell - or that will attract traffic into your store.
Creating a display can be an exciting and artistic process. The more you use your skills and let your imagination run wild, the better chance you will have at catching the attention of passersby.
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