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How to Organize a Fashion Show

January 6, 2011 IADT Tampa, Fashion Design, IADT General 0 Comments

If you’re trying to raise money for your organization or charity with an event that will be talked about for years to come, why not sponsor a fashion show? Fashion shows generate plenty of interest from the community and can cost little to produce.

If organizing an entire fashion show by yourself sounds impossible, relax. Follow these steps, and you’ll be on your way to a successful fashion show, even if you’ve never done it before:

Assemble a Team

You can’t pull off an event as large as a fashion show by yourself. Surround yourself with an advertiser, graphic designer, make-up artist, emcee, wardrobe specialist, cleanup crew and plenty of supportive friends. Don’t worry about filling your team with the area’s best talent; simply recruit friends and family. Remember that every job that you haven’t assigned to someone will fall to you. The more organized your team, the smoother your show will be.

Choose a Venue

The venue for your show should be large enough to hold a sizeable audience and a runway. You may have to get creative as you consider local theaters, schools, community centers and parks. If you can’t find a venue where you can construct a traditional runway, simply use an existing stage. Models can walk to the center of the stage just as easily as they can walk to the end of a runway.

Decide on the Clothing

It is possible to put on an entire fashion show without buying a single article of clothing. Donated or borrowed fashions could come from design students at a local fashion college, a fashion boutique, or even your own closet. When borrowing clothes from a fashion boutique, give them publicity in your program, leave all the tags on the clothes, and return everything exactly as you received it.

Find Models

Many young people in high school and college are willing to serve as models; all you have to do is ask them. You might be surprised at the response you get by simply posting an ad on craigslist.com or spreading the word at a local college. You may also get professional models to help you by promising photos for their portfolio.

Plan Your Show

Before the show, fit your models to the clothing they will wear and take photographs. Then, print out the pictures and attach them to outfits in the order the models will wear them. This way, on the night of the show, the models know exactly what they’re supposed to wear and when they’re supposed to appear. You should also time your rehearsals to make sure the show runs no longer than 20 minutes. If you’re using amateur models, you will probably have to spend your rehearsals coaching them on walking down the runway and striking poses.

Keep the Show Moving

If you follow all of these steps, your show should almost run itself … that is, until wardrobes start to malfunction, set pieces come loose and models call in sick. On the night of the show, it is important to remain flexible and have an assistant director that can put out last-minute fires. After the show, relax! Your clean-up crew is taking care of everything.

This article is presented by the IADT – TampaContact us today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program.

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