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Consumer-Created Ads

January 5, 2011 IADT Orlando, IADT General, Graphic Design 0 Comments

We watch a number of commercials every day. A recent study conducted by the Council for Research Excellence found that while watching 8.5 hours of video content per day, viewers are exposed to 61 minutes worth of commercials.* But have you ever watched a commercial and felt like you just couldn't relate to it? Advertisers are picking up on this. Some are even turning to consumer-created ads.

Even though some experts think that user-generated commercials are not an effective means for advertising, they sure manage to grab our attention. Here are some creative and entertaining homemade ads:

Burger King Saves the Day


This homemade commercial portrays the Burger King as an action hero of sorts.

He swoops in on his trusty steed (or 4x4) just in time to save a guy from his hunger pangs.

If I Made a Commercial for Trader Joes


This quirky commercial with a bossa nova beat is an unauthorized tribute to Trader Joes. It was created by Carl's Fine Films, a San Francisco-based animation studio. This video was posted on Jan. 27, 2009, and now has more than 384,000 views.

Life Lessons


Cute kids can sell just about anything ... including ketchup. This submission for Heinz's 'Top This TV Challenge' follows a conversation between two sisters. This video was created by Daniel Trumble from Marietta, GA. Although it didn't win the grand prize, it just might win your heart over.

Free Doritos


Doritos gave people the chance to create their own Super Bowl ad. The winning ad was aired during the big game and the winner received $1 million. Joe Herbert's winning commercial proves that you can do a lot with wishful thinking... and a loaded snow globe!

iPod Touch ad


UK native Nick Haley was an 18-year-old student when he created this 2007 ad for the iPod touch. He uploaded the video to YouTube and it received four out of five stars. When Apple contacted Haley about his commercial, he thought it was a scam. He later found out that their offer was legit and went to Los Angeles to work on a broadcast-quality version of his commercial.

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