Common Graphic Design Terms
January 6, 2011
•IADT San Antonio, IADT General, Graphic Design
• 0 Comments
Are you interested in a graphic design training program? Following are common graphic design terms that you may encounter during your studies:
The primary additive colors are red, blue and green. Those colors represent the three main components of white light in the additive color module. Basically, any color can be created by mixing these three colors.
Alignment is the position of objects or text in relation to each other. This is also known as justification.
Bevel is a function in design software that gives an image the appearance of being raised out of the surface. This look is achieved by applying lighter and darker colors to the image.
Bleeding occurs when an image or printed color extends beyond the trimmed edge of a page.
This is a Photoshop tool which can be used to darken an area of an image.
CMYK means Cyan, Magenta, Yellow and Black. These are the four process color inks.
This tool lets you trim down an image.
This is when you lighten part of an image.
A dummy is a mock-up of a piece of design work that needs to be approved by the client. Upon approval, the designer creates and prints the final design based on the client's modifications.
A filter is used to create special effects that would be too difficult to create manually. In Photoshop, filters allow you to change things like the tone and luminosity of an image.
A font is a complete set of characters in a particular style and typically consists of a full letter set, number set and all other special characters you get by pressing the shift, control or option keys. Examples of fonts include "Arial", "Courier New" and "Verdana".
GIF (Graphics Interchange Format)
GIF images display up to 256 colors. GIF images usually have very small file sizes and are the most widely used graphic format on the web.
Grayscale images appear in black and white, no color and up to 256 shades of gray.
Hexadecimal describes a numbering system that is used to color web pages. For instance, the hexadecimal number for red would be #FF0000.
Hue is the actual color of an object.
This is when you reverse the tonal values or colors of an image.
JPEG (Joint Photographic Electronic Group)
This is a common compression method that reduces a file's storage size by removing nonessential picture detail.
This is when you adjust the horizontal space between letters.
A design software function that allows the user to assemble, organize and re-edit their artwork.
Guidelines in page layout software to show the user the body copy areas. It also allows the user to specify the dimensions. Margins/guidelines do not print.
Pantone matching system
This is a very accurate color matching system that is frequently used in the printing industry. Designers can create more than 700 colors with this system.
Resolution is the measurement of the sharpness and clarity of an image.
TIFF (Tagged Image File Format)
This is a popular graphic file format used for saving bitmapped images like scans, photographs and logos.
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