Advertising in Unexpected Places
January 5, 2011
•Administrator
•IADT Orlando
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Companies rely on advertising to get the word out about their products or services. As consumers, we are bombarded with slick magazine ads and expensive television commercials on a daily basis. Advertisers are now coming up with bold and innovative concepts in an effort to grab our attention. By the looks of things, their techniques are working.
Here are some examples of how ads are now popping up in unexpected places:
3M Security Glass
Source: Oddee.com
3M wanted to make a point that their Security Glass could stand up to just about anything. So, they installed this block of security glass with real and fake cash in it at a bus stop. Passersby were encouraged to try to break the glass with only their feet. A security guard stood by to make sure that people followed this rule.
Y+ Yoga Center
Source: Businessweek.com
The Y-Plus Yoga Center in Shanghai decided to showcase the flexibility of yoga practitioners on what else? Flexible straws. These straws were given out at a juice bar near the yoga center.
Mondo Pasta
Source: Yumsugar.com
The folks at Mondo Pasta know that people like to slurp their spaghetti. That's why they came up with this brilliant concept. These giant faces were pasted onto sides of ships in Hamburg, Germany. The ropes coming from them served an extra long piece of pasta.
The Australian Childhood Foundation
Source: Oddee.com
These ads were placed in high-traffic locations around the city of Melbourne, Australia. They were designed as part of the Australian Childhood Foundation's "Stop Child Abuse Now" campaign. Child-sized mannequins were used for the ads.
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Sources: http://www.yumsugar.com/256533
http://images.businessweek.com/ss/06/07/weird_ads/index_01.htm
http://www.oddee.com/item_96643.aspx
http://www.oddee.com/item_96672.aspx