Best Practices for Editing a Website Post-Launch
February 11, 2013
•IADT Detroit, IADT General, Web Design and Development
• 0 Comments
Whether your site has been live for years or was just launched last week, editing is an important part of maintaining a website. There are different guidelines for types of editing, though, so keep reading to be sure you follow the best practices.
You’re reading over your home page for the hundredth time and, to your horror, a typo jumps out at you! Instead of worrying, you can quickly fix the mistake by editing the text in the HTML code. This should be done as soon as possible so no one else sees the mistake. Rewriting can be used for poorly phrased sentences as well. Just be sure you get someone else to make the corrections if you’re not sure about your own writing skills.
When you start thinking that it’s time to rewrite a whole page, or multiple pages, you’re probably doing more than simply correcting mistakes. Slow down the process a bit while you pinpoint your purpose for rewriting the page. Consult with a few other members of your team to make sure you’re leading your audience on the correct path with the repurposed content.
If your website starts to look outdated and is difficult to navigate, it might be time for a redesign. This process takes more time to plan and execute than the repurposing process. Web design and content have to be unified, and usability must be at its best. Brainstorm your best ideas, test new designs, and put them into practice carefully. It’s best to get an outside pair of eyes on the old and new designs to help you take an objective stance through the redesign. Another important part of redesigning a website is warning your audience. Let your users know that change is coming, and encourage their participation and feedback throughout the change. This might help retain your current audience through the change.