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3 Tips to Improve Your Use of Typography

March 4, 2013 IADT General, IADT Seattle 0 Comments

how to improve typographyYou know the basics of typography, such as how to use contrasting colors or adjust the height and width of letters. But professional designers have to develop their skills further. Add to your graphic design skill set by following these tips:

Familiarize Yourself with the Content

Graphic designers have to do more than just create eye-catching images and usable layouts. To accurately convey the message of the page or design, you have to know the content. What are you trying to say? Once you have a clear goal for the design, you can make typographical decisions based not only on looks but also on meaning.

Know Your Priorities

Different content and sections of a layout have different purposes. What are the most important messages the content is trying to communicate? Knowing the priorities of the page help you arrange typography accordingly. The highest priorities should be most appealing and strategically placed. Keep in mind that in order to reach a top priority action step, users usually need to complete a process. Know that process and guide users through it with attractive and effective typography.

Aim for Consistency

Without typographical consistency, a website or design usually falls short of both the designers’ and the users’ expectations. Use the following best practices:

  • Simplicity
  • Matching fonts
  • Reasonable sizes
  • Contrasting colors

By applying these tips, you can avoid distractions and influence your audience strategically.

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