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Marketing Strategies for Online Retailers: Enhance Your Business Traffic

December 21, 2013 IADT General, Internet Marketing 0 Comments

Marketing Strategies for Online Retailers: Enhance Your Business TrafficThe biggest challenge for goods and services businesses is increasing traffic so that their products move fast. Competition and the explosion of growth in the world of e-commerce has only made it tougher to attract the critical mass of visitors. Knowing how to utilize proven marketing strategies for online retailers that require little effort, but are effective in reaching the right audience and have high conversion rates, is a key to success.

There are many digital marketing options to choose from, the trick lies in how you mix and match the different marketing channels to attract traffic. Here are some of the marketing avenues you can try.

Email Marketing

Reaching out to existing and potential clients via email is one of the most effective marketing strategies for online retailers. As a marketing tool, email offers a number of advantages including efficiency and the ability to monitor return on investment (ROI). Email can be very useful in building loyalty, trust or brand awareness.

To make the most of email marketing, you need a current customer database that you have either compiled from repeat customers, visitors to your site and social media pages, or from sold lists. Package your message well and keep emails to a minimum — once a week to once a month — to avoid being relegated to the spam folder.

Optimized Content Marketing

Content marketing ranks as one of the most successful marketing strategies for online retailers and can significantly drive traffic to your business. Without focusing on selling, content marketing simply delivers consistent, ongoing valuable information to inspire and gain loyalty from buyers. Here are some best practices:

  • Keep your content relevant to your business undertaking.
  • Make effective use of keywords: place them at the beginning of your content and have them in subheadings for better results.
  • Use lists; they work better with SEO.
  • Use links prudently in your content.
  • Make sure your content is top notch.

You can present your content in several ways, including blogs, ebooks, videos, webcasts, best practice guides, online catalogs or press releases. Adopt a style that is personable and educational for best results.

Leverage Social Media

Social media can be a strong marketing tool for your online retail store. Aim to maintain a strong social media presence on sites like Facebook, LinkedIn, Pinterest and Twitter. Optimize your social media usage for your business pages by observing the following:

  • Post regularly.
  • Use powerful images to capture attention and attract new followers.
  • Use social reviews to generate word of mouth.
  • Run Q & A sessions.

Remember, social networking sites may not necessarily help you sell your products or services, but if that is where your customers hang out, it makes business sense to interact with them here. You have a good opportunity to keep in touch with shoppers, feature new merchandise and promotions, as well as make announcements.

Search Engine Optimization (SEO)

As more users search for particular products online through organic means, you need to design your website so that it is easily ranked by search engine algorithms. Marketing is about being in the right place at the right time, and search engines allow you to do just that.

Whether you sell products online or maintain a website, you can generate more traffic by leveraging your online presence.

Photo credit: Wikimedia Commons.

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