Benefits of Corporate Blogging
December 19, 2013
•IADT General, Internet Marketing
• 0 Comments
Not all companies understand the importance of corporate blogging for generating leads and increasing industry presence and brand recognition. Blogging is also a powerful tool; it connects companies with customers and allows for a continuous exchange of information. For those who have not yet realized how they can benefit from corporate blogging, we came up with the following list.
Drive Traffic to Your Website
Corporate blogging will increase the number of visits to your website and automatically expose your products and company information to a greater number of potential buyers. You should understand that having a high number of pages indexed by search engines will bring you more traffic. Every new post you publish today will increase your exposure in the days and months to come. Of course, the rate of conversion from a mere blog visit to an actual purchase of a product you sell depends on a number of factors, such as the quality of what you sell and how relevant your posts are. However, you cannot miss this opportunity of advertising yourself for almost nothing.
Create a Sense of Connectedness
By sharing interesting information that is relevant to your readers and addressing their concerns about the products you sell and available alternatives you establish yourself as an industry thought leader and make people believe that you are a special company that cares about their interests. Corporate blogging is a wonderful opportunity for creating a sense of connectedness with buyers and making them happy to deal with you.
Gain a Powerful Research Tool
Your blog should not be considered just a channel to project your opinions, but also as a tool for collecting information from your buyers to use in your marketing research. There are different ways of collecting this kind of usable information, including comments from readers, contact forms and by conducting polls within posts, allowing readers to summarize their point of view concerning the subject discussed.
As a company marketer or general manager, you should not miss out on these and other benefits that corporate blogging brings. You can create a blog for free on one of many popular platforms to start building a community of readers within your target audience. Be patient, as with any open interaction involving lots of people simultaneously, you will have to develop the right voice and tone to be accessible and understood. Commit at least four hours every day to writing posts and engaging readers in conversation.
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