2013 Social Media Marketing Industry Report
December 21, 2013
•IADT General, Internet Marketing
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Have you ever wondered how some of the best managers in the nation use social media marketing to promote their businesses? Do you want to compare your activities and statistics with those of others to better plan your future efforts? If you answered "yes" to one or both of these questions then you should look at the 2013 Social Media Marketing Industry Report prepared by the Social Media Examiner. Here are some of the key points from the report.
Social Media Is Important
This year, 86 percent of marketers said they believe social media marketing is an important part of their business strategy. This is 3 percent more than the year before. Two-thirds of marketers would love to increase their competence and presence in the blogosphere because blogging is now considered to be the single most effective mechanism for attracting traffic to corporate websites and giving information to potential buyers.
Measurement Is the Main Challenge
A sweeping majority of marketers (87 percent) who took part in the survey cite measurement of the return of investment of their social media marketing campaigns as the main challenge they face. Novel measurement techniques offer some insight into the relative success of social media marketing efforts, and more marketers will become better at measuring ROI in years to come.
Social Media Is Still New
Social media has been around for a while, but only recently have marketers started to employ it to give their businesses an advantage. According to the survey, 75 percent of marketers have been using social media marketing for less than three years, and 23 percent less than 12 months. If you entered the game early, the chances are high that you are an expert and have already benefited tremendously from social media marketing.
The Results are Visible and Staggering
Marketers say they can see a direct correlation between the number of hours spent on social media marketing efforts and the number of buyers who were referred from social networks. To increase lead generation, marketers should spend around six hours every day updating their social media channels, according to 64 percent of respondents in the 2013 Social Media Marketing Industry Report.
It's clear that social media should be a fundamental part of a company's marketing strategy. For more insight about how company's are using social media and the outlook for the future, read Social Media Examiner's report.
Image source: Wikimedia Commons.