Business Card Best Practices for Graphic Designers
December 21, 2012
•IADT Online, IADT General, Graphic Design
• 0 Comments
For graphic designers, business cards aren’t just a way to look professional; they’re an opportunity to show off your design skills. Your business card can be the first example of your work that others see. Make it a good one!
Step One: Decide on the Essentials
Looking at a business card crowded with all of your information can be overwhelming and distracting. Help your contacts by choosing to include only the essentials. Then you can make a card that is simple and visually appealing. Pick from the following:
- Title or job description
- Most reachable contact information
Step Two: Plan Your Message
Once you’ve decided on the information you need to include, it’s time to brainstorm the main goal of your card. Ask yourself these questions:
- What do you want to communicate through the card’s design and content?
- Can you communicate that simply by including the information essentials, or do you need to do some extra design work?
- How can you lay out the design to best match your message?
Step Three: Start Designing
Put your plan into practice by beginning to design your card. Remember, trial and error is often an effective method in graphic design. Continue to ask yourself if the design evokes the feeling you desire, and feel free to get feedback from others. Edit and revise the layout or design as necessary.
Step Four: Network
You’ve designed your card and printed it successfully, and now it’s time for distribution. Beware of giving your card away to everyone. Instead, make conversation and build a connection before offering your card. This way, the person has a reason to contact you later.