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Best Practices For Typography In Graphic Design

April 19, 2013 IADT General, Graphic Design, IADT Sacramento 0 Comments

Typography in Graphic DesignTypography can make or break an otherwise high-quality graphic design, so don’t let it slip your mind. Follow our basic guide for typography best practices to start designing like an expert.

Size Matters

Most computer users are accustomed to the point system of measuring typography sizes. However, designers should know that a font’s point measure is not the only size factor. The height, or “x-height,” and width, or “set width,” of each font is unique. Sizes don’t always match up amongst fonts, so it’s important to know which fonts have similar x-heights and set widths to be paired together.

The Space Between

Leading, or the space between each line of type, either makes text easier or more difficult to read. Generally, the leading should be greater than the font’s x-height to be comfortably legible. When typing, most computer users are accustomed to calling this “spacing,” which is usually set to 1.25 or 1.5 times the size of the font.

Other space factors, tracking and kerning, can be essential parts of high-profile typography. Kerning, or the adjusting of the space between characters, is used to create visually appealing arrangements of letters. If two letters appear too close or too far apart, this should be adjusted through kerning. When you want to adjust the space between all characters in a body of text evenly, you can apply tracking.

Text can be one of the most communicative aspects of a graphic design. By changing the size, color, spacing, or weight of a type, you can increase that type’s communication abilities. Show your audience which words on the page are most important by adjusting the details of your typography. By using your professional training in graphic design, you can add volumes to your message with the right typography.

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