The Latest Trends in Typography
April 26, 2012
•IADT Nashville, Graphic Design, IADT General
• 0 Comments
Typography on the Web has always been limited, at times neglected, and often scowled at by designers wanting to implement their typographic masterpieces. These beautiful designs are often created in Photoshop, and the harsh realities of how websites are made squash the ambitions of the otherwise hopeful designer. However, the latest trends in typography allow creative designers’ work to be replicated effectively, especially when they more fully understand the Web design limitations they are operating under.
Three solid tools for rendering fonts for the Web are sIFR (Scalable Inman Flash Replacement), Cufón, and Typekit. The first two are free and the last is commercial. Once set up, these methods render text in the desired typeface dynamically, making it a hands-off process once they are installed.
Graphic designers can use images, but then the information is locked away from the semantic arrangement of HTML (aside from what may be included in the alt attribute). You can use a Flash-based replacement like sIFR, but growing mobile platforms such as iOS do not support Flash. Other font-embedding means such as Cufón, Typekit and Google Font API look promising. Learn more about graphic design on the web in a graphic design degree program.
This article is presented by IADT-Nashville. Contact us today if you’re interested in developing marketable knowledge and career-relevant skills with an industry-current degree program from IADT-Nashville.