Retail Merchandise Management Courses at IADT

retail merchandise management degree

Merchandise procurement, customer service, visual design techniques – these are just a few of the things that can be explored in-depth in Retail Merchandise Management courses at IADT. By providing a foundation in merchandising and retailing principles, our curriculum combines theory and practice to help you become a skilled management professional.

Each retail merchandise management course at IADT is designed so it can give you a balanced and comprehensive education that blends design, technology, and business. Instructors, many with real-world experience, guide you through each stage of the retail life cycle, teaching you the techniques needed to move merchandise from manufacturer to store to consumer.

Discover what else you can learn in our Retail Merchandise Management program by browsing the courses below.* Course topics can include:

Visual Retailing Concepts

This course can examine the impact of store layout and design as it relates to the spending behavior patterns of consumers. Through case studies, students cam explore in-store migration patterns and the psychology behind store layout design as well as consumer and retailer relationships in both traditional and electronic retail environments.

Visual Merchandising II

This course further develops students’ knowledge of visual merchandising design elements and principles as they impact brand image and sales. Students can formulate a store proposal and budget for a visual merchandising plan and create a PowerPoint presentation that can include digitally designed in-store, window and store-front displays.

Branding and Advertising

This course focuses on the essential components of branding and advertising as they relate to the development of successful promotional campaigns. Brand planning, market selection and various media strategies can be discussed as they apply to creating effective advertising messages and visuals. Brand identity protection, trademarks, package design, and the social and legal effects of advertising can also be examined.

Buying I

This course provides students with an introduction to buying as it applies to sales and inventory planning in the retail environment. Students can analyze sales histories and trends as well as profit-and-loss statements to determine buying needs. Emphasis can be placed on the calculation of markups, markdowns, turnover, BOM, open-to-buy, GMROI, shortages and overages and average stock and stock-to-sales ratio using Excel.

Global Sourcing and Product Analysis

This course can provide students with an insight into global sourcing and procurement. The opportunities, benefits and challenges of global sourcing will be discussed in regards to supplier location, reputation, and political and economic conditions. Quality control, total cost of ownership and risk management can also be examined.

Merchandising Principles

This course can introduce merchandising principles and practices employed within retail environments. Topics can include store organization, planning, inventory control, financial considerations, operational management and customer services. Merchandising concepts, retailing techniques and consumer behavior are discussed.

Selling Strategies

This course can  introduce students to personal, product and adaptive selling strategies related to value creation and customer loyalty. Emphasis can be placed on assessing consumer needs, buying behaviors and motives. Communication styles, various approaches to selling and negotiation methods can be covered as well as techniques for motivating and managing an effective sales team.

See the full Retail Merchandise Management curriculum in the IADT Catalog on our Documents & Resources  page.

*Courses are subject to change. Certain courses are only included in bachelor-level programs. Not all schools offer all courses, and the exact course name may differ at different campuses. Valid GED or high school diploma required for admission.