IADT-Sacramento Announces New Graphic Design, Advertising Design and Construction Management & Design Degree Programs

July 6, 2010

Sacramento, Calif. (July 6, 2010) - The International Academy of Design and Technology (IADT) in Sacramento added three new bachelor degree programs to its curriculum in 2010: Bachelor of Fine Arts degrees in graphic design, advertising design, and Bachelor of Science degree in construction management and design.

"Our role is to help our students gain as much skill as possible and advance within their respective industries," said Patricia Hoffman, president, IADT-Sacramento. "They need opportunities that coincide with what's happening in our local market. We'll be able to benefit the creative and construction industries on a larger scale and develop meaningful, region-wide connections for our students. Our goal is to help them be as competitive as possible while learning new and exciting techniques."

The graphic design program was designed to help students develop an understanding of the role of form, function, creativity and critical viewpoint in the creation of visual communications. Examination of the psychological, cultural and environmental aspects of color, paired with the fundamental principles of visual shape and form, value, texture and pattern prepare the student to apply the basic design elements of effective visual materials to the development, planning, production and presentation of print publications and web design. Collaboration on team projects and generation of work product should prepare students to generate client solutions for employment in a variety of creative positions.

The advertising design program is designed to prepare students to pursue entry-level opportunities in the design, creation and implementation of advertising campaigns, as well as marketing design. The program examines the graphic, typographic, photographic and audio/video elements of advertising and supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning and consumer behavior will be studied.

The construction management & design program provides students with the knowledge and skills required for entry-level positions in the construction industry. The curriculum blends project management, construction processes and several interior design courses with the technical knowledge and practical skills required in the construction field. Also, the curriculum offers a well-balanced general education as a foundation, which emphasizes communication skills, liberal arts, social science and humanities.

About The International Academy of Design & Technology Sacramento
The International Academy of Design & Technology (IADT) Sacramento provides educational programs that are designed to prepare students for professional opportunities and career success in select design and technology fields. Since the Sacramento campus opened in 2007, IADT has served the needs of students for employment and career advancement and the needs of industry for highly qualified professionals at the Associate of Applied Science and Bachelor of Fine Arts degree levels. The programs at IADT focus on career and design areas, such as fashion design & merchandising, interior design and graphic design. IADT Sacramento is accredited by the Accrediting Council of Independent Colleges and Schools. IADT Sacramento does not guarantee employment or salary and is a member of the Career Education Corporation (NASDAQ: CECO) network of universities, colleges and schools. For more information please visit www.iadtsacramento.com or call (916) 285-9468.