Academy Fashion Students ‘Go Red For Women'

January 12, 2006

The International Academy of Design and Technology students 'Go Red For Women' by designing dresses for the local Red Dress Tour.

Troy, Mich. Fashion Design students at the International Academy of Design and Technology-Detroit (IADT) have designed and created red dresses to support the American Heart Association's "Go Red For Women" campaign. The dresses will be touring around the metro-Detroit area promoting awareness about heart diseases and stroke, the number one and number three killers of women.

Fashion Designer Pamella Roland came to the Academy in December to select several dresses for the local tour. Ms. Roland selected dresses designed by Makeeta Birdsong, Jacqueline Floyd, Anastasia Chatzka, Jennifer Biehl, Alexis Lewis, Kurt Scholsser, Susan Walton, and Tina Coleman from the 30 dresses that were submitted.

The Red Dress Tour began in Troy at Brighton Collectibles inside the Somerset Collection on January 3rd, 2006, and will be on display there through January 19th. The dresses can also be seen at the Detroit Public Library (on Woodward Ave.) from January 30th - February 5th; Beaumont Hospital, Royal Oak, February 6th - 13th; and at Crittenton Hospital, Rochester, February 13th - 17th. All of the dresses designed at IADT will be featured in the Red Dress Fashion Show at the American Heart Association's Go Red For Women Luncheon to be held at the Dearborn Inn on March 2nd. Select red dresses will continue to be on display after the Luncheon at Deloitte & Touche USA LLP, sponsor of the local tour.

"The dresses and the work done by the students represent a great opportunity to tell area women that they face a higher risk of heart disease than they may think," said Nancy Vella of Deloitte Tax LLP and a member of the Red Dress Executive Leadership Team. "The Red Dress symbol is a reminder of the strength we have as women to collectively fight heart disease. 1 out of 3 women die from heart disease, stroke and other cardiovascular diseases, which is nearly 500,000 women per year."

About IADT-Detroit
Students can earn a specialized degree in Fashion Design, Graphic Design, Game Production, or Interior Design at the Academy. The International Academy of Design & Technology-Detroit is an Accredited Member, ACICS. The Accrediting Council for Independent Colleges and Schools is listed as a nationally recognized accrediting agency by the United States Department of Education and is recognized by the Council for Higher Education Accreditation.

For more information about IADT-Detroit, please call 248-457-2700 or visit www.iadtdetroit.com. For more information about the Go Red For Women Luncheon or the Red Dress Tour call the American Heart Association at 248 -827-4214 or visit local.americanheart.org.