IADT Launches Campaign Focused on its 'New Breed' of Students
February 25, 2013
SCHAUMBURG/CHICAGO, IL (Feb. 25, 2013) –With a new blend of market-focused design and technology curriculum, the International Academy of Design & Technology (IADT) is unveiling a new marketing and advertising campaign designed to reposition the school and attract new students.
“IADT goes beyond simply preparing students for the real world by aiming to equip students with a set of design and technology skills that will help enable them to lead within their profession,” said Erik Parks, Senior Vice President, Design & Technology Education Group at Career Education Corporation, which operates IADT. “The need to not only possess the design and technology skills, but to also know how to successfully lead projects that combine the two disciplines, is an important message for aspiring professionals. So we’ve invested in this new campaign to help tell the IADT story and our vision for the future.”
“IADT is a different kind of school,” added Jeff Lichtman, Vice President, Brand Marketing & Strategy and Chief Marketing Officer for Career Education. “By blending design and technology together, IADT students are able to see, think and even listen differently than their peers. We were looking for an idea that that could bring this unique benefit to life in a compelling way.”
The new campaign, developed in conjunction with Fathom Communications’ Chicago office, is driving both brand-building and direct-selling efforts including multiple direct response TV ads, print, radio, transit outdoor and digital as well as a newly re-designed collateral and direct-selling systems. The campaign launches in Chicago, Detroit, Las Vegas, Orlando, Sacramento, San Antonio, Seattle and Tampa later this month.
“IADT’s curriculum is industry-current, so we wanted to focus on how students directly benefit from their experience at the school,” said Mark Wiegard, Creative Director at Fathom, Chicago. “We developed an idea designed to be provocative enough to invite students in and to re-think how they can contribute to the field with a whole new set of skills and training.”
About the International Academy of Design & Technology
With more than 30 years as an established institution, the International Academy of Design & Technology offers students a hands-on education with experienced faculty dedicated to providing students with the necessary skills, knowledge, support and guidance to pursue fulfilling career opportunities in the design, technology, media arts and business fields. IADT has nine campuses in Chicago, Detroit, Las Vegas, Orlando, Sacramento, San Antonio, Seattle and Tampa. Students also can earn their degrees 100% online at IADT-Online. Degree programs vary by campus and include Web design and development, fashion design, graphic design, retail merchandise management, information technology, game production, Internet marketing and more. The schools are accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). ACICS is a national accrediting agency recognized by the United States Department of Education. Find disclosures on graduation rates, student financial obligations and more at www.iadt.edu/disclosures. IADT cannot guarantee employment or salary and is part of Career Education Corporation network of schools (NASDAQ: CECO). For more information, visit www.iadt.edu.
About Fathom Communications
As a consumer engagement company, Fathom’s work covers a wide range of marketing services including experiential, entertainment, promotional and direct-to-consumer advertising for both consumer-facing and B-to-B brands. Fathom was founded in 2001 by Peter Groome and Tres McCullough, and is part of the Omnicom Group. Fathom has offices in New York, Chicago and Los Angeles.
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Jody Persky, Director of Marketing, IADT: (847) 585-2613
Mark Wiegard, Creative Director, Fathom: (312) 552-6976
Erin White or Rebecca Wilkins, SPM Communications: (214) 379-7000